Esports organization T1 is expanding its fan engagement initiatives with the launch of pop-up cafés in Malaysia and Thailand, set to open on October 18, 2025, in collaboration with Dimension Poptown. This endeavor provides Southeast Asian fans with a direct opportunity to experience T1’s culture through themed dining and exclusive merchandise, marking the organization’s inaugural fan café project outside of South Korea.
T1 Cafés Malaysia Thailand : Locations and Launch Details
The two cafés will be located at L2-40B&41, LaLaport in Bukit Bintang, Kuala Lumpur, Malaysia, and on the 7th floor of MBK Center, Pathumwan, Bangkok, Thailand. Both establishments will operate under the Dimension Poptown brand, which specializes in temporary, themed cafés and pop-up retail experiences focused on pop culture collaborations. The design and offerings are modeled after T1’s Base Camp café in Seoul, aiming to deliver a consistent and authentic T1 fan experience across international markets.
What Fans Can Expect
Patrons of the T1 pop-up cafés can expect Korean-inspired main dishes, desserts, and beverages, each themed around individual T1 League of Legends team members such as Faker, Zeus, Oner, Keria, Gumayusi, and Doran. Main courses are priced at approximately RM50 or 380 THB, desserts at RM45 or 280 THB, and beverages at RM25 or 180 THB. Each order includes collectible items—such as postcards, fans, or stirring sticks—featuring the T1 roster. Additionally, the cafés will offer exclusive merchandise like acrylic stands, keychains, badges, and trading cards, including limited gold, rainbow, and hand-signed editions. These elements are designed to foster a sense of immersion and provide tangible memorabilia for supporters.
T1’s Global Fan Engagement Strategy
This initiative is part of T1 Entertainment & Sports’ broader global investment strategy. Involves a $35 million allocation announced in 2024 for expanding its international presence. Including the development of the T1 Base Camp in Seoul and other fan engagement ventures. This approach mirrors similar projects by other esports organizations. For example, Gen.G’s Gaming Xperience in South Korea, with the goal of providing fans with immersive environments. It blend competitive esports, themed dining, and collectible merchandising. The establishment of cafés in Malaysia and Thailand is expected to strengthen T1’s regional presence and facilitate meaningful interaction between the team and its supporters.
T1 at Worlds 2025
The timing of the café launches coincides with T1’s participation in the 2025 LoL World Championships in China, where the team is competing as the reigning champions. T1’s current performance includes a victory against FlyQuest and a loss to CTBC Flying Oyster in the Swiss Stage. They aim to secure a position among the top eight teams for the Knockout Stage. The cafés serve as a focal point for fans to celebrate T1’s achievements, engaging more deeply with the organization’s culture.
T1 Cafés Malaysia Thailand : The Face of T1
-Pictures sourced from Internet-
A pivotal figure in T1’s global brand recognition is Lee “Faker” Sang-hyeok. His sustained career and recent contract extension with T1 until 2029 reinforce his role as both a team leader and a prominent international ambassador. Besides, Faker’s influence not only elevates T1’s standing in competitive events. But also enhances the appeal of fan-oriented experiences such as the pop-up cafés. These are designed to celebrate the legacy and ongoing impact of one of the most renowned players in LoL history.
Conclusion
In summary, the T1 pop-up cafés in Malaysia and Thailand represents a significant advancement in the organization’s international fan engagement strategy. There are exclusive merchandise and interactive experiences. T1 is providing Southeast Asian fans with new avenues to connect with the team. This expansion exemplifies T1’s commitment to innovation in esports culture and underscores its position as a leading global esports brand.
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